In the truest sense of a rival, we are, indeed, the challenger.
We are the opposition
defying the incumbent.
This kind of move takes a degree of swagger—which is always attractive, forever cool and never boring. And that’s the essence of our brand, Rival.
More comfortable than the classics and more stylish than floppy-fitting slip-ons, Rival fearlessly brings both modern design and footwear innovations into the marketspace— and then invites everyone to our party.
With bold authenticity, our Rival brand story is all about standing up and standing out for style & comfort that are equally matched.